Categories

 

Coreware Managed Business Solutions

  Details

The little book of smart - New Edition!

Availability: 10 copies in stock

Features
• Brand new chapter brings this book right up-to-date for 2009
• From watchmaker to car manufacturer, Swatch launched the successful smart brand - now part of Mercedes-Benz
• Sales of over 750,000 cars in ten years
• Coverage includes the city-coupé, fortwo, crossblade, forfour & roadster coupé: all smart cars produced since 1998
• Most up-to-date publication on smart
• Covers the all-new fortwo for 2007
• Announcement of the brand's long-awaited US debut
• Contains comprehensive details of smart clubs & specialists, plus relevant websites
• 144 pages packed with 112 colour pictures & entertaining text

Description
In the little book of smart, now featuring a brand new extra chapter, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, up to the present day, with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with over 100 colour pictures and entertaining text make this a great little book.

Synopsis
What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and – in its first ten years – achieving sales of more than three quarters of a million cars around the world. It hasn’t all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today’s buyers’ tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout.
Our price: £7.45

Additional Information

ISBN: 978-1-845842-72-7
Author: JACKSON, PAUL [More by this author]
Hardback/Softback: Softback
Pages: 128
Publisher: VELOCE PUBLISHING PLC [More by this publisher]
Country of origin: UNITED KINGDOM
Year of publication: 2008
Search for books:
  shopping basket Basket

1xLAND ROVER SERIES 3 HANDBOOK, 1981-1985
1xMANX NORTON
1xBMW 2002 Ultimate Portfolio 1968-1976
1xMorris Minor & 1000 - The Essential Buyer's Guide
1xMercedes-Benz Sprinter CDI Workshop Manual 2000-2006
1xMotorcycle Yearbook 2008-2009
1xRenault Scenic Petrol & Diesel 03 - 06 (53 to 06 reg)
1xThe A-Z of Popular Scooters & Microcars
1xRussian Motor Vehicles - The Czarist Period: 1784 to 1917
1xClassic British Car Electrical Systems
Total: £189.05
 View basket
 Checkout order
we accept visa
pledge

National Car Hire
Find the best National Car Hire deals online. Yes, Dealchecker!



Other sites: Motorbase | Landroverbase | pdp11.co.uk | pdp8.co.uk
Site developed by: Coreware | Crosspoint | Stripy Cow